CRM for retention

CRM for retention

CRM or Customer Relationship Management is a strategy for managing an organization’s relationship and interaction with customers and potential customers. A CRM system enables companies to stay connected to customers, streamline processes, and boost profitability. The...
CRM for retention

Change management for CRM

Change is the fuel that drives improvement, innovation, evolution, and viability. Customers and markets are rapidly evolving and if businesses don’t follow suit, they may fall behind and deteriorate. However, even with this reality, change is often endorsed by few...